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Preserving generations of traditional leather craftsmanship by empowering skilled artisans and connecting authentic handmade leather products with customers across the world.
villages
Handcrafted Products
Years Experience
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Jawaja Leather Association (JLA) is a constituent body of Artisans’ Alliance of Jawaja (AAJ). We are a self governed, democratic group of artisans from the villages surrounding Beawar city (Jawaja block) of Ajmer district in Rajasthan
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President, Jawaja Leather Association
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Treasurer, Jawaja Leather Association
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Secretary, Jawaja Leather Assocition
The leathercraft is nearly 300 years old in Jawaja block. With almost 200 villages and a large population of approximately 85,000 people, the block is extremely backward, with extreme climatic conditions.
Initiated in 1975 as a collaborative effort of professionals from Indian Institute of Management Ahmedabad (IIM-A) and National Institute of Design (NID)- Ahmedabad, our primary goal at JLA was to create self-reliant livelihood options for the artisan community, then reeling under the effects of a severe drought and abject poverty. Today, furthering the vision of our founders, we have become a medium to revitalize the traditional leather craft of the Beawar region in the following ways:
Creation of sustainable income and livelihood opportunities for the artisan community Elimination of toxic and ineffective stages in the production Creation of a new product line that caters to market demands by marrying traditional skills with contemporary design aesthetics